Lost Files started out as a local club night that we had been doing the early artwork for, before it organically turned into a full studio rebrand. Our shared interest wasn't limited to just building local underground culture, with a similar stylistic cadence making an expanded creative vision a natural next step.

We built out the core visual framework, custom logo wordmarks, brand guidelines, and ongoing art direction, creating a cohesive world that channeled the raw energy of the underground scene we were both a part of. Those event posters grew into creating a brand universe that can house the more ambitious events, and bigger international acts they now platform.