Family Tree came to us wanting a more legitimate brand platform, something that could help them scale their events and their content. We developed the identity from there: a bold logo and iconography distinctive enough to stand out on its own, and to work just as well on merch as on a poster.

Alongside it we built a system of social templates that reflected their edgy and joyful approach to music,  so they could keep producing on-brand content themselves as they grew.

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