CSB
Softening a hard-edged brief through art direction and 3D.
Client
CSB
Year
2026
Role
Motion & 3D Design
Creative Production

For their 7th year anniversary, CSB came to us for a campaign animation. Initially pointing to some of our past work as the reference, the brief was techy, hard-edged.

We took that starting point somewhere softer. The art direction - the scenes and shot structure - was built to feel warmer and more considered: gentler lines, subtle gradients, and moodier lighting made a box that felt elevated rather than clinical